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How long is this video? Determines word count and structure.
Topic
The Gym Habit Nobody Sticks To (And How to Actually Stick)
30-sec Short
~75 words
~75 words — hook + lesson + CTA only. Vertical-native.
60-sec Short
~150 words
~150 words — room for a quick example. Still punchy.
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3-min Video
~450 words
~450 words — full breakdown with story + steps.
8-min Deep Dive
~1200 words
~1200 words — the full uncle session. Detailed, educational.